Zoetis

Zoetis wanted to remind horse owners and veterinarians that the company is always by their side in providing the right care to all horses. In a category that’s seriously lacking emotion, we found an opportunity to strengthen the brand’s position as the caring horse expert amid a sea of equine health companies that use their science and products to extract more from the horse.

What came next was not only a brand belief but also a rallying cry. One that U.S. Equine Division of Zoetis could use to reach veterinarians and horse owners with a powerful statement both could relate to.

Long Live the Horse emboldened Zoetis Equine with a purpose-driven mindset that emotionally connected veterinarians and horse owners
to the brand.

AAEP Convention

We impressed veterinarians when we showed up in a bolder way than ever before at their annual convention by reminding them that Zoetis Equine is always by their side across the continuum of care and a horse’s life.

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