Elanco
Wag Stats

Our goal for Wag Stats was to activate pet owners in the vaccination conversation. We set out to discover the ins and outs of the unique relationship we have with our pets. And we learned a lot, including how much we love them. Despite their best efforts to give their pets a great life, pet owners don’t realize the missing aspect— vaccines. In order to bring attention to this, we conducted a nation-wide survey and presented pet owners with interesting and fun statistics that would engage and educate the importance of vaccinations against lifestyle diseases.

Infographic

Landing Page

The landing page contains similar information to the infographic but in a condensed manner. The call to action allows pet owners to start protecting their pets against Lepto and Lyme disease.

Social

We also wanted to equip both pet owners and veterinarians with a couple of tools to work together to educate and inform about the Wag Stats mission and the dangers of Lyme and Lepto. These tools include a graphic with conversation starters that pet owners can screenshot and bring to their next vet visit and a double-sided Wag Stats information sheet to ensure that the veterinarians are in the loop about Wag Stats.