TAKE THE FIELD
We kicked off fantasy draft season by announcing the chance for one person and their friends to step up their game by competing in a league with ESPN Fantasy guru Field Yates. And there were more than just bragging rights on the line - because anyone who beats Yates will get to stuff their pockets with some serious dough.
LANDING PAGE
We developed a dedicated landing page featuring an entry mechanism for the opportunity to join a fantasy league with Field Yates. One winner was randomly selected to form a league with eight friends, joined by Field Yates himself.
SOCIAL
We produced a collection of memes and GIFs for our followers to share throughout fantasy football season.
